NAP Consistency & Local Search


NAP Consistency & Local Search

NAP stands for Name, Address, and Phone Number, and it refers to the information about your company that appears on any website that displays it. Paying attention to NAP consistency is now essential if you want your business to rank highly organically when someone conducts a local search on Google or another search engine.

There are a lot of aspects in your dental practice to consider, and NAP consistency is one of the most critical to maintaining. Keeping your practice’s contact information correct and consistent across the web is what NAP consistency is all about. dental practices must be NAP-consistent and have current Google Map citations to rank higher in search rankings and appear in Google Map results for your target keywords.

Consistency in NAP has several advantages

Because you have precise information across multiple company listings across the internet, NAP Consistency ultimately delivers more visitors and users to your website. The purpose of search engines like Google is to present online users with a wealth of helpful and relevant information. It’s critical to populate your website and social media profiles with helpful material for users.

What are local citations, and why do I need them?

A citation directly mentions your company’s name, address, and phone number on the internet. Citations will help your SEO by determining your company’s online authority. It’s vital to note that this is not the same as a backlink, which links to your website from another page. Local citations help you connect with new businesses by promoting your services through online platforms. 

Having a large number of local citations in a variety of locations is also advantageous. These are essential for SEO optimization and ensuring that your dentistry office regularly appears at the top of search engine results pages (SERP).

How NAP accuracy is essential for local SEO

Patient acquisition, revenue growth, and reputation can all be harmed by inaccurate data. Even if you’re inadvertently deceiving customers, they may become dissatisfied and submit a negative review, discouraging others from considering your dental practice. As a result, client trust is crucial to your company’s long-term success. 

When you’re driving and need to make a last-minute stop, the first thing you’ll do is Google it. Google will not show your business in the top search results if the information is erroneous or confusing. To that end, if your dental practice information is consistent and accurate across the board, Google will feel comfortable displaying it to a larger audience. Remember that Google’s platform is dedicated to providing consumers with unrestricted access to the most relevant, helpful, and accurate information available on the internet.

How to keep your NAP accurate

Even though establishing local citations appears to be straightforward, there are a few pitfalls to be aware of. 

Conduct a quality audit to ensure that NAPs are consistent. If your website is brand new, you can begin with a well-informed perspective. It’s critical to evaluate how your contact information appears online if your site is old. To find your website’s external links, use an SEO tool with listing management tools. On a spreadsheet, compile all citation data and rectify any that are wrong.

Include accurate and precise NAP data on your website. One of the best places to include your NAP information for local SEO is in the footer portion of your website. When consistent data appears on all pages, search engines can easily understand it, and your users can contact you.

Ensure your Google My Business profile is up to date. Make sure the contact information you enter on your Google My Business profile matches what’s on your website. Any local SEO approach requires continuous and up-to-date NAP data on your Google My Business page.

To summarize, identify areas for improvement, update your listings and directories, and double-check that your NAP information for local SEO is correct in all of your locations.

If you don’t use NAP Consistency, your local SEO efforts will suffer. But if you keep on top of things, your local SEO will continue to be optimized. If you need help keeping all of your online NAP information accurate, we’re on hand to help. Contact us today!