You may not realize it, but you have an advantage over national competitors because you have a home-field advantage. Search engine algorithms prefer local results over national results, which is excellent for small businesses like yours. It allows you to zero in on the potential dental patients in your area.
This is why your dental practice must take advantage of all facets of Search Engine Optimization (SEO) to attract new patients online. Today, we’ll concentrate on Google because they have the largest search engine market share of all the search engine providers. That means following Google’s rules will yield the best results.
If you want to enhance the number of local hearing patients you can get, make sure your Name, Address, and Phone number are correct. Your NAP information is what it’s called.
Why is it important for Google to have accurate information about your dental practice?
The more accurate a listing is, the higher it ranks on Google. For Google, this is an intentional business decision. Suppose a person looking for a nearby dental checkup is frequently directed to the incorrect address or receives a wrong number message while calling ahead. In that case, they are less likely to trust Google. This would not be good for the company.
You may have recently Googled your dental practice and seen inconsistent information. Few people realize that if Google is unsure about the accuracy of the material, they will not display it for the reasons stated above. And this could be incredibly harmful to your practice.
How NAP inconsistency might hurt the ranking of your dental practice website
You may have put forth a lot of effort to create a beautiful website and followed our instructions for setting up your Google My Business account. Even when all of the information is correct, your practice might still not be visible online. What’s going on? It’s because Google has issues with the information of your practice.
You may have given them the correct information. Still, you may not be aware that your address has been misspelled on other websites or that your phone number is no longer valid.
These minor differences are more significant than you would realize. Google isn’t going to believe you when you say your address is ’26 Main Street.’ By browsing online, they can find every local company directory, including your hearing practice’s name, address, and phone number. They crawl the web for every mention of your business and cross-reference it with the information you provided to determine the accuracy of your listing.
When one of these places lists your correct information, Google’s confidence in the information you’ve provided increases, making your hearing practice more likely to appear in their search results.
Suppose you have other variations of your basic information, though. For example, your address might be “Suite 3, 26 Main Street” in one directory, and another might omit the suite information altogether. In that case, Google will show you some conflicting versions of your name, address, or phone number. They have less faith in the information you’ve provided.
What should you do now?
So, how can you get out of this bind? You should track down instances where your company’s information is wrong and correct them. Ensure your company’s name, address, and phone number are correct, especially in well-known business listings like Yelp. Your firm listing should include a backlink to your website as well as a complete description of your practice in each directory.
Consistent data is critical not only for SEO but also for the user experience. Inaccurate information might stifle a customer’s motivation to continue using your dental services. It’s critical to concentrate on making it as simple as possible for customers to reach out to you if they require a dental checkup or cleaning.
Determining the integrity of local listings across various platforms can be time-consuming. We’re here to make things as simple as possible for you. Talk to us today if you’re looking to maximize patient leads by leveraging all aspects of SEO.