It’s crucial to post regularly if you own a blog on your dental practice website. Not only are blogs an excellent way to give credibility to your company, but they are also an essential part of any strategy for content marketing. By supplying your readers with fresh, unique, and useful content, you give them a reason to keep coming back while increasing the possibility that they will book an appointment in the future.
Although it can seem easy to start a blog, regularly coming up with appropriate and quality content is a challenge for many dental practices. If this sounds like you, here are some general content ideas to consider.
Tips & How-To guides
How-to guides or tutorials are one of the most effective forms of content. This is a post that highlights a problem and offers a step-by-step solution to deal with it. These articles are really popular because they discuss dental and oral issues people struggle with every day. As a result, you could be rewarded with more organic traffic to your blog.
However, you need to make sure that the information provided in your article is accurate and current. Offering inaccurate advice may have significant consequences for your reputation. This has been especially important since Google decided to weight content from topics like healthcare and money advice differently from other content.
This is known as content for YMYL (your money or your life) content. It refers to any content which could directly affect the reader’s happiness, health, safety, or financial security if the information contained within is portrayed inaccurately, untruthfully, or deceptively. In other words, the stakes for dental content are high. If you create a dental advice page with bad advice or insufficient data, it could affect people’s lives and livelihoods.
Here are some tips and how-to guide ideas for dentists:
- How often you need to change your toothbrush
- Tips to prevent staining your teeth
- How to keep your gums healthy
If you have experience with content marketing, you might have come across the term “evergreen content”. These pages have been written to stand the test of time, remain useful for your customers, and give your site value for years to come.
Evergreen content, however, is not the only kind of content that can help get your dental practice noticed. Another successful way to draw traffic and win new customers is to produce content focused on seasonal or time-sensitive topics.
Content is seasonal, to put it simply, if it is based on a specific season, upcoming holiday, or significant event. However, useful seasonal material needs more imagination and preparation than just tossing a future holiday on an unrelated subject into a pre-planned blog post.
Valentine’s Day, Independence Day, Thanksgiving, Christmas. You can take just about any major holiday or seasonal event and make it into a post about dental health.
Do you provide pediatric dental services? How about a back-to-school themed post? There are also dental-related holidays, like Tooth Fairy Day, on August 22 and Children’s Dental Health Month in February.
- Updates from your company: Have you just moved your dental practice? Maybe you’re now offering Invisalign and are excited to tell the world about it. Whatever the reason, a blog is a great place to keep your patients updated.
- Community events: Unlike your website, your dental practice exists in a community. You are part of a community full of individuals who attend the same businesses, colleges, and community programs as you do. That’s why posts about local events related to you and your practice is a good idea. And as a bonus, when people search for these local topics in your area, your website is more likely to come up.
- Professional Activities: Have you attended a conference recently? Did you get an award for your dental services? It’s ok to let other people know about your wins!
Blogs are an essential part of any dental marketing campaign. This is a great way to connect with patients and keep them regularly coming back to your website. It might be a challenge to find time to devote to your blog when you’re running a busy practice, but it’s an investment you won’t regret.
If you need help getting that content out there, come and talk to us! We can help produce the right content for your audience.