Gone are the days when all you needed was a simple website with a business description. Since any healthcare practice worth its salt is online nowadays, you must have a great website or be left behind.
It is hard to plan a successful business without an effective website. The most important thing to remember is to treat your website with respect, as an unproductive website is a complete waste of effort and money.
To that end, there are some of the most essential elements of a great healthcare practice website.
1. Prominently displayed contact information
As you want to convert visitors into patients, you must recognize that earning the trust of potential customers is just as crucial as dazzling them with beautiful items and sophisticated web features. It’s critical to present your contact information, so it’s easily found.
The company name, address, phone number, and email addresses are all described in NAP data. Visitors will be concerned if this information is not displayed clearly and prominently.
Aside from this information, you should also establish a great about page that provides a clear insight into the staff at your practice, as well as what drives you.
2. Easily Accessible Pages/Navigation Menu
Straightforward site navigation makes it easier for visitors to find what they’re looking for. It not only assists visitors but also makes it easier for search engines to index your content. A good business website’s main page is directly linked to every meaningful page. Your main page should not be more than two clicks away from any other page on your website.
3. A Strong Call to Action
Modern website design places a premium on converting visitors into leads and customers.
This is because websites are designed to link you with individuals interested in your content, products, or services. Once you’ve formed this connection, you’ll want to keep in touch with these potential patients. A contact form helps you continue interactions with them as leads and convert them into patients.
4. Responsive / Mobile-Friendly
Mobile web traffic surpassed desktop traffic five years ago and is showing no signs of stopping.
Google launched a mobile-first index to rank sites in search results about six years ago to better serve users who reach your site on a phone or tablet. In May 2021, Google launched Core Web Vitals, a set of measures to assess how effectively your site provides a positive user experience. Google is more likely to offer you a ranking boost if your site works well for consumers (especially mobile users). To sum up, mobile-friendly websites are no longer an option – they’re a requirement.
5. Secure Socket Layer (SSL) Certificate
Look to the top of this page at the address bar. The “HTTPS” in the address bar indicates that we have a Secure Sockets Layer (SSL) certificate, indicating that your connection is secure. Any site that requests personal information, mainly payment information, should have one. In fact, you should be able to find one almost anywhere these days.
SSL certificates are crucial, mainly if you manage your own website. Whether you’re running a small one-page website or a larger one, you’ll need an SSL certificate.
A cybercriminal can display a phony webpage without encryption. The links on this fake site may download malware or other dangerous software onto your computer. However, if you use an SSL certificate, your readers will see the information you want them to see.
SSL certificates were largely unknown a few years ago. Many more people are now aware of the necessity for such protection. By having an SSL certificate, You’re sending a message to your readers that you value them. You’re concerned about their privacy. You’re also encouraging their confidence in you. On the flip side, You’re waving a red flag to your readers if you don’t have an SSL certificate, which may deter them from returning.
Contact Dr. Websites today for a quote if you’re interested in designing a new website or believe the one you have now isn’t a good representation of your healthcare practice. We can’t wait to help you secure more patients!