As you research how to run a successful dental practice, you’ve probably run into Google Ads at some point.
Google Ads is a kind of Pay-per-Click (PPC) ad that appears on the results pages of Google searches. It’s a great way to meet new customers and create a sales stream focused on the site. There are now thousands of businesses taking advantage of Google Ads and its different services.
Are you wondering if Google Ads are right for your dental practice? The answer is yes, and here are some reasons why.
It has advanced targeting capabilities
Google Ads gives you enough power over who, where, and when your ads are. Here are some ways that you can reach your customers:
- By location: As a local dental practice, you likely have only one clinic that people need to visit to serve them. Google Ads allows you to target your ad to people located within a particular geographic area. You make sure your ads hit only the most critical potential customers by advertising to people in your geographic area, and not anywhere else.
- By the problems they are trying to solve: When you set up your ad, you can focus on the pain points you know your customers are having, and target your efforts to provide solutions to these issues.
- By what time you want your ads to run: Another advantage of using Google Ads is setting a timetable for running them. If you’re going on vacation, can toggle on and off those ads until you get back.
Increase your brand awareness quickly
No matter what size, every online marketing dental practice wants to be featured on Google’s first search results page. If you want targeted and potential customers to discover your goods or services on the first page, guaranteed, then using AdWords is an excellent choice.
It is difficult for dental practices that are starting to compete with already well-established practices in their local area. AdWords makes it easier for you to go against high-performing domains, as the ads appear at the top of the search results.
Google AdWords thus improves the exposure of your product or service within a short time frame.
Increase your click-through-rate (CTR) faster than SEO
Google has recently made changes to make their ads even harder to discern from organic results, increasing the chances that users will click on your ad, increasing your CTR.
What’s more, being on the first page of the results will naturally increase your CTR. Organic results using SEO are preferable than a paid ad, but its no use if your website is located on the sixth page. From this perspective, getting your website on the first page through Google Ads is undoubtedly preferable.
Search engine users are much less likely to click on results past the first page. Indeed, 3 out of 4 people never look past page one when searching on Google.
PPC ads are only as expensive as they are successful
Google Ads is often known as “pay-per-click” or “PPC advertising.” Which means you pay for the ad only when someone clicks on it. If you are uncertain how far ahead your advertising budget would look, don’t worry.
How much you pay is up to you entirely. You can set your budget ahead of time for Google Advertising by capping it at a specific price. That way, you are never going to spend more than you can set aside.
You can easily measure how successful your campaign is
As a small business owner, you must be vigilant at every stage of online marketing to maximize profits. To keep your campaign activities consistently aligned at all times, all aspects of your marketing campaign must be tracked and calculated.
Google AdWords gives you exact details about your ads, as well as an in-depth overview of easy-to-understand reports and findings based on your ads.
AdWords data can be extracted based on clicks, views, keywords, budget, etc. You can also set and monitor your own goals based on your ROI, traffic on your website, keywords that work best, future sales, and qualified leads.
No matter where your dental practice is located that there is a Google Ad feature that will make your services more appealing to your target audience. And Google continues to introduce innovative ad features, enabling small dental practice owners to reach new dental patients more efficiently. Contact us today to learn more.